Petco Shopping Bag + Logo Redesign Concept

The redesign of the Petco logo and shopping bag was an exercise in elevating the brand's image while retaining its original charm. The new design marries the fun and friendly spirit of Petco with a professional aesthetic. Characterized by clean lines and a timeless appeal, the concept was for every detail to have a purpose. This approach marks a new chapter in Petco's brand story, blending the brand's tradition with a fresh, polished look.